It currently owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 18 states. In addition to the New York Yankees, Bally's has official sports team partnerships with the NHL's Nashville Predators, the WNBA's Phoenix Mercury, and the NFL's Cleveland Browns.īally's Corporation is a global casino-entertainment company with a growing omni-channel presence of Online Sports Betting and iGaming offerings. Now in six states, Bally Bet Sportsbook is an Authorized Gaming Operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Women's National Basketball Association (WNBA). The deal adds to Bally's growing sports and media footprint. "We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally's overall gaming presence in New York."
Tusiani, New York Yankees Senior Vice President of Partnerships. "We are excited to begin this partnership with Bally's," said Michael J. "The Yankees' history as a franchise and their popularity as a global brand speaks for itself." "This is a great partnership that will give Bally Bet and our other Bally's Interactive brands terrific visibility in New York," says Adi Dhandhania, Chief Operating Officer of Bally's Interactive North America, the digital and sports betting division of Bally's Corporation.
Additionally, Bally's receives an in-game feature on the Stadium's high-definition centerfield video board and other brand-enhancing activations. Marketing benefits for Bally's inside Yankee Stadium include LED advertising in the following locations: the outfield wall that lines the playing field, field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall. Bally's Casino Atlantic City also becomes a proud partner of the New York Yankees. Under the agreement, Bally's receives use of New York Yankees trademarks and marketing designations as an official sports betting partner (Bally Bet), an official daily fantasy sports partner (Monkey Knife Fight), an official iGaming partner ( Bally Casino), and an official free-to-play gaming partner (Bally Play).